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University of Cambridge

Integrated procurement

Type

Enterprise

Sector

Brief type

Test campaign, Digital, Technology, Lead generation

Services delivered

- Brief discovery & build
- Agency search
- Agency vetting
- Pitch management
- Virtual pitch hosting
- Dedicated pitch manager

Why University of Cambridge used Columba

Cambridge were looking to save time running their tender processes and access fresh-thinking independent agency talent from outside of their existing agency network.

Project summary

Brief

Outcome

Cambridge were looking for a forward thinking independent B2B marketing agency that could increase ROI on a range of products. This specific brief was for centred around a test campaign, meaning the winner of the pitch would go on to run a three month campaign to demonstrate value.

Successfully hired a B2B marketing agency unknown to Cambridge. The agency went on to deliver high standard results and form a lasting partnership which is still ongoing today