University of Cambridge
Integrated procurement
Type
Enterprise
Sector
Brief type
Test campaign, Digital, Technology, Lead generation
Services delivered
- Brief discovery & build
- Agency search
- Agency vetting
- Pitch management
- Virtual pitch hosting
- Dedicated pitch manager
Why University of Cambridge used Columba
Cambridge were looking to save time running their tender processes and access fresh-thinking independent agency talent from outside of their existing agency network.
Project summary
Brief
Outcome
Cambridge were looking for a forward thinking independent B2B marketing agency that could increase ROI on a range of products. This specific brief was for centred around a test campaign, meaning the winner of the pitch would go on to run a three month campaign to demonstrate value.
Successfully hired a B2B marketing agency unknown to Cambridge. The agency went on to deliver high standard results and form a lasting partnership which is still ongoing today