How To Win More Clients For Your Business
Winning more clients is definitely no easy feat. It takes a lot of hard work and involves trying out a variety of marketing channels and strategies to draw in new clients and retain existing ones. Yet there are some simple steps you can take to quickly get more customers.
Below we’ve broken down the 10 most effective ways to generate new leads and ultimately win more clients for your business.
10 Ways To Get New Customers
We’ve all bought or signed up to something thanks to a trusted friend or relative so why not set up a referral programme for your business?
Through offering discounts or freebies to clients who refer their friends to you not only will you increase your existing clients loyalty to your brand but you’ll also reach new customers who may be part of the perfect audience for your business.
In order to run a successful referral programme, you’ll need to make it as easy as possible for people to refer your business. This could be done through creating an existing link or email for previous clients to share with their network and don’t forget to use emails, phone calls, and prompts on your website to ensure the referral programme doesn’t become forgotten about.
Despite being feared by introverts worldwide, networking should never go underrated for how useful it can be for winning new clients.
Whilst in-person networking events can be super useful for getting your brand name out there and meeting new people who may either become clients or help you attract new clients, with LinkedIn accessible at the touch of your fingertips, networking is easier than ever.
Get yourself in LinkedIn groups with people similar to you and start introducing yourself – this also goes for groups where your audience may be, but be sure to start by talking about you rather than your business and provide members of the group with value – spamming ads into these groups is not going to get you anywhere and you’ll just end up coming off as rather annoying.
3. Offer discounts and incentives for new customers
Offering discounts and incentives can be an excellent way to generate new leads and turn them into loyal and regular customers. Allowing people to trial your product at a discounted price allows them to see how beneficial it really is for them and then they’re more likely to become regular customers.
However, remember not to offer discounts or incentives that don’t just discount the price of your products/services but also discount the quality. The last thing you want to do is win new clients but drive your customer churn rate up and fail to generate customer loyalty.
4. Contact old customers
A simple call or email could make all the difference to your old customers who you can’t risk forgetting about. Reach out and ask for some feedback or offer them a discount to keep your brand in their mind and ensure they feel valued.
These customers can also be extremely useful for any research you wish to conduct in the future before launching a new product or service so be sure to keep them on side.
5. Improve your website
Improving your website both through design and content could drastically increase traffic to your site and subsequently win you new clients
Firstly, improving your website’s design and UX could make a huge difference to the number of customers you attract to your business. It’s a good idea to A/B test landing pages and using heatmap software such as HotJar to understand where potential customers drop off the website or where they’re clicking before converting.
Also, through creating organic content pages on your website that follow SEO best practices you’ll be able to increase your websites ranking on search engines subsequently driving traffic to your website. Taking the time to write blogs, articles, web pages and more that add value to your target audience could be the difference between a potential customer finding your business online and not.
6. Partner with other businesses
Partnering with other businesses can also be a useful way to win more clients. By choosing a business which has similar clients to you but is not a competitor, you could work with them to simultaneously win customers together.
You could combine forces for a referral programme or organise a dual-marketing agreement. Whatever it is, having another business promote your brand can build trust in potential customers and convert them into genuine leads.
7. Promote your business
Of course, in order to win clients, potential clients need to know you exist. This makes a successful marketing strategy essential to winning more clients for your business. It’s important to promote your business through all the usual avenues – social media marketing, email marketing etc. You could also try social prospecting – run a search on Twitter or LinkedIn for terms related to your product or service and provide helpful responses to those that are looking for help.
To effectively promote your business, you need to gain brand recognition and provide value to people outside of your products/services themselves.
8. Optimise review platforms
A great way to engage with old customers whilst also boosting your conversion rate for new customers is to reach out to old customers asking them to leave a review (perhaps also offering an incentive for doing so). One of the first things most people do before investing in a new brand or product is read your reviews so make sure they’re strong, honest, and easy to find.
9. Get acquainted with social media
Both organic and paid social media marketing are essential in 2021. With over 4 billion social media users around the world it’s one of the best places to increase brand awareness and attract more customers.
Find out what platforms your target audience are using and make sure you build a profile there, consistent and valuable posting is key to reaching more people. You also may want to research how the various social media algorithms work to give yourself the best chance at reaching potential customers.
10. Outsource your marketing
Through hiring an agency you’ll have direct access to experts in the marketing channel you need help with along with all the resources that you would have to purchase without them. This means they’ll save you time and money whilst attracting more customers to your site and winning you more clients.
How We Can Help
Here at Columba we help brands find the perfect agency for them and take away all the hassle of shortlisting agencies, organising meetings and hosting pitches. We’ll help match you with three agencies perfect for your business based on size, speciality, location and much more, and offer a helping hand throughout the entire decision making process. Want to find out more? Get in touch today.
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