Glide
Fully managed tendering
Type
Scale-up
Sector
Brief type
Digital Marketing retainer
Services delivered
- Budet insight
- Brief discovery & build
- Agency search
- Agency vetting
- Pitch management
- In-person pitch hosting
- Dedicated pitch manager
Why Glide used Columba
Glide had an under-performing agency that had unfortunately become complacent with their current setup. Columba were brought in to run a review, offer advice and ultimately find a suitable replacement by running a full tender.
Project summary
Brief
Outcome
Run a complete analysis of Glide's marketing functions and create a strategy that once executed would support grow in target sectors across the UK for Glide. Focus on SEO & PPC to deliver results.
Columba ran a performance review that resulted in a tender process which included the incumbent agency. Two agencies were hired to split responsibility and focus across a combined strategy supporting digital marketing.