Digital Marketing Vs. Traditional Marketing: What’s The Difference? Which Type Of Marketing Should You Use Choose? As smartphones have become ubiquitous and technology continues to integrate itself into every facet of our day to day lives, there’s been an undeniable…
The mirage of industry-specialism Why you should look beyond an agency that specialises in your industry When you search for an agency there are a few things you’re likely to look out for – namely services offered location, size, years since…
Does size matter? Considering the small yet mighty marketing agency Does this infographic surprise you? According to a report by Prometheum research approximately 94% of digital agencies have fewer than 50 employees, while firms with less than 10 employees takes up a…
Data, data, data Establishing reporting expectations with an agency Establishing reporting expectations in the early stages of working with a new marketing agency can be critical for getting the most out of that brand-agency partnership. Remember, reporting isn’t just there…
The Great Online Getting the most out of an online pitch With the effects of the pandemic it’s become a sudden and unexpected norm to run pitches online, and with many agencies moving towards remote and flexible working we can…
Selling the dream Balancing realism and optimism in a pitch In a recent CRO pitch with Columba agencies, a mid-sized (£7m+ turnover) client opted for the agency who promised conservative estimates of the conversion uplift the client could realistically expect.…
It’s not you, it’s us Avoiding the brand-agency transaction trap We all make transactions every day; trading money for goods and services with increasing ease, thanks to smartphones and the rising popularity of e-commerce. But as same day delivery and frictionless…
How Columba Can Help You The Brand Experience Today, to introduce our services properly to those who haven’t yet been through it, we’ll be speaking to Lyndon to see what his experience was like with Columba. What’s your role in your current company?…
How To Know You’ve Found ‘The One’ 5 Key Indicators So you’ve spoken to an agency, or better still, a few agencies. How can you be sure you’ve found the right one? Some things are obvious – you’ll know instinctively…
6 Things You Should Always Include In A Brief The Essential Criteria All agency-brand relationships start with a brief, and like all relationships laying solid foundations is critical for guaranteeing the success and health of the partnership. We write briefs with…
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Agencies, fill in this form to start building your pipeline on autopilot!
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