How Do Digital Marketing Agencies Work?
Unless you’re in the industry, it can be difficult to really pinpoint what a marketing agency does and how it benefits your business. Often, because we live in an online world and are a tech-savvy population, people assume that they have the same capabilities as a marketing agency. After all, it’s just posting online right?
Wrong. Marketing is a complex, multi-faceted and technical industry. If you’re keen to understand more about the intricacies of digital marketing, we’ve got the intel. Here we’ll break down the 7 different types of digital marketing agencies so you can identify which will be more useful for your company.
The 7 Types Of Digital Marketing Agencies
Marketing agencies can be specialised in one specific area or more generalised with a suite of services available. You may benefit from using 1-2 specialist agencies for smaller, one-time projects, or you may be better off working with a generalist agency to execute a long-term, all-encompassing marketing strategy..
1. Full Service
A full-service marketing agency is one that offers all specialised marketing services – including print and advertorial marketing – under one umbrella. You’ll likely be assigned a Project Manager who will oversee the entire process but you’ll have a team of specialists working together to help you achieve your goals. A full-service agency is ideal for start-ups or businesses that don’t already have a marketing plan in place.
2. Digital Marketing
A digital marketing agency offers the same services as a full-service agency but without the print or advertorial work. Most marketing agencies tend to be digital nowadays as the vast majority of purchases are influenced and made online.
Agencies that specialise in Search Engine Optimisation (SEO) will focus their efforts on all activities that help a website rank higher on Google and other search engines. This requires an in-depth knowledge of how Google’s algorithm works, and SEO marketers will use keywords, regular copy, and strong website linking to build a website’s authority.
This will require regular audits of your website and will be an ongoing, long-term project. SEO agencies are great at building a long-lasting online presence and a loyal base of repeat customers.
PPC, or Pay-Per-Click, specialists place paid advertisements on search engines, relevant websites and social media pages to quickly reach a wider audience. PPC campaigns can garner quick results but will be a more short-term campaign.
As the name suggests, you’ll pay a fee for every time someone clicks on one of the placed adverts. Once the advertisements stop running, you’ll stop reaching a new audience.
This is a great option to accompany new product launches
or in the run up to a sale or seasonal event.
5. Social Media
A social media agency will run your social media accounts for you. This involves creating and posting relevant content, interacting with your target demographic and responding to customers via different social media channels.
They’ll also reach out to social media influencers with sponsorships or endorsement deals to promote your product or service to their followers.
6. Web Design
A web design agency will work with you to create or update a custom website for your business. Your web design will provide the foundation blocks of your branding and will ensure that your site is easy to navigate, has an effective sales funnel and is successfully guiding customers to make a purchase.
7. Digital Marketing Consultancy
A consultancy works with each client on an ad-hoc basis to create a bespoke package of solutions to help achieve certain goals. Their service is their advice and strategy.
They may be affiliated with marketing agencies and will point you in the direction of people who can execute the plan of action they’ve created, or they may be entirely impartial and simply offer guidance to your marketing team.
Where Do Columba Fit In?
Think of Columba as your Broker. Our service takes the stress out of choosing between the different agencies on offers and creates a bespoke shortlist of agencies that will work for you.
You give us your brief and we go to our market of agencies and find the best options. We approach the agencies on your behalf and get them to create a pitch of their services, along with a full quotation.
You can pick the best option out of your shortlisted agencies and move forward with your plan quickly and efficiently. It really is that simple.