Why Outsource Marketing?
Whether you’re a start-up looking to grow your business but don’t have the budget for an in-house marketing function, or you’re a larger organisation looking to streamline your processes and work towards a specific goal, outsourcing marketing functions is a cost-effective and efficient way to boost any business’s online presence.
How Do I Outsource My Marketing Department?
Outsourcing your marketing department is simple once you know how. Firstly, you need to put together a brief of what services you need and what your budget is. You can use this information to start filtering out some of the more specialised agencies that may not be relevant to you, and eliminate any that are wildly out of your budget. Send your brief to any agency that looks like they could work for you. They’ll outline all the logistics, and the responsibility will be in their hands instead of yours.
How Do I Choose An Outsourced Marketing Agency?
Marketing is a crowded industry and it can be difficult to filter through the masses of agencies to find the right one for your company. When choosing an agency, look at testimonials, reviews and evidence that they will provide a good return on investment. Meet with the team to see how talented their staff are. Ask how often they’ll be communicating with you and how often you’ll be given updates. Filter out the agencies that don’t resonate with you.
If you don’t have the time or desire to sift through thousands of outsourced marketing agencies, you don’t have to. Simply submit your brief to Columba and we’ll do the hard work for you. We’ll find you a shortlist of agencies who can help you reach your goals and ask each to create a pitch for you.
What Outsourced Marketing Services Should I Ask For?
This depends on your goals and what metrics you’ll be measuring. The general marketing services you can outsource include:
- Content & Marketing strategy
- Website design
- Content creation
- Email marketing
- Search Engine Optimisation
- Google Ads and Pay Per Click
If you’re not sure about your marketing goals and need guidance, we can provide impartial advice on how to achieve your goals. From there, we can look at which services are best for your business. Alternatively, you can outsource your marketing to a generalist marketing agency who will be able to take care of all of your marketing in-house.
If your goals are quick, short-term growth then you’d be best to outsource social media marketing, Google Ads and Pay Per Click services, whereas if you’d like long-term, more sustainable growth, Search Engine Optimisation, branding, and content creation will be better for you.
Can I Outsource My Social Media Accounts?
Yes, you can outsource the care of your social media accounts, so you’re less likely to miss out on the opportunities different platforms can provide. Social media accounts allow consumers to interact with businesses at a quicker rate, meaning that your customers can have their issues resolved or questions answered quickly. Social media is also a great way to promote your brand and reach a wider audience, but it can take time to build your following. This is why many businesses choose to outsource – so they can spend more time on other aspects of their business.
How Should I Set Up My Outsourcing Contract?
Working with an outsourced company can be nerve-wracking, especially if you’re working on long-term projects and won’t know how successful the campaign is until much later down the line. To take some of the stress out of the situation, we’ll provide you with the support you need to make your final decisions and choose the right agency for you.
It’s also a good idea to set some actionable goals or measurable metrics that you want to see an improvement in, set a deadline for review (3-6 months as a minimum to really see results) and look at your progress towards your goals each month.
Summary Of Outsourcing Your Business Marketing
Outsourcing your marketing is a fantastic way for start-ups to achieve fast growth, or an opportunity for larger companies to scale back their outgoings and make their business more efficient. You can choose to outsource marketing campaigns to reach specific goals or to grow your business month by month. When you outsource your business’s marketing, you have the flexibility to choose a path that works for you, and the freedom to work with whichever agency suits your budget and goals.